Advanced+ Stripless Fusion Wax

Simplicity meets perfection.

The Project

In October 2024 Lilliane Caron (Caronlab Australia’s Owner and Founder) wanted to launch a ‘final’ Wax.

She wanted to create something that makes waxing easy and enjoyable again.

Her vision for the Wax design was:

Simplicity
Professional
Advanced
Sleek
Smooth

Using this vision I got started on various designs trying to capture the essence of this new Wax

The drafts

There were many ideas for the name of the Wax ranging from Fusion to Advanced+

In the end it was decided Advanced+ captured the idea that this Wax was the most Advanced formula beauty therapists would use.

We new the Wax would be a shimmery pearlescent colour so I needed to complement it’s bright and stunning shine.

I was working with many words the team wanted to see on the design. However we decided it was best to keep it simple and use the words across the marketing of the Wax.

I really enjoyed the process of trying all different names, colours and designs.

The Branding

The Marketing Campaign

The marketing plan for Advanced+ was a mix of digital and advertising.

To help Advanced+ get into the hands of Beauty Therapists, the marketing team worked together to send out the Wax as a samples to therapists so they could test and love the Wax even before it was launched.

I created lots of printed material to support the Advertising campaign including:

Flyers x 3
Distributor informational booklet
Brochure
Shelf Wobblers
Poster

I also designed a display stand for the Wax to be presented in along with T-shirts, Lolly Boxes and Hair Ties which would be used at the Beauty Expo in Sydney.

Digital marketing materials included:

Email signature
Web Banners
EDM Banners
Imagery
EDM full designs

We had a large budget for the launch so it was great to work with other professionals in the photography and videography industry to create high quality photos and videos.